August 2011

Getting Press for our company Part 4 – Success story #2 – The Cover of Access Lift & Handlers Magazine.

It’s crazy just how the world works sometime.  We had just gotten our stuff to Vince at Scaffold Industry Magazine and the article hadn’t even come out yet when someone in our office remembered being contacted by Lindsey Anderson over at  Access Lift & Handlers Magazine (part of KHL group).  Again, we turned her name over the Erik who told her about the work we were doing over at Independence Hall.  She was excited when she saw the images.  She even thought that we would get the cover shot of the magazine.  Yeah! So, we went back to the press release and...

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How we got Press for our Company – Part 3 (Success)

Everyone will tell you, that in business you need a bit of luck once in a while – and this was no different.  We had everything together and ready to go but who would we get it to? And as bit of luck would have it, while going through our contacts, we remembered an email we had gotten from Vince Brennan, the editor at Scaffold Industry Magazine a few months prior, asking what we had going on.  Bam.  We gave Erik Highland, our photographer and marketing guy,  Vince’s name and number and said – “have it him.”,  which he obviously did,...

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Getting Press for our Company Part 2 (writing a press release and searching contacts)

Okay – we’ve made our plan.  We’ve picked the project that would be great for all of America to talk about (the renovation of Independence Hall) and we’ve gotten some fantastic photos of both phases of the job site. Now what? How do we get press for the scaffold work we’ve done?   We started by compiling a list of contacts that we have had over the years.  Some are still valid and some are not – but we look at them as possible leads to run a story on us.  While we are culling through our possible contacts we write a press...

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Exterior renovation begins at the Golden Nugget Hotel & Casino in Atlantic City

The former Trump Marina hotel and casino, in Atlantic City has been purchased by Landry's Inc., an international gaming and restaurant operator and is being rebranded with the Golden Nugget name. Superior Scaffold has been brought in as part of the $100 Million renovation to help restore the facade with an EIFS (Exterior Insulated Finishing System), restoration of the 90' high Crystal and 220' high Bay Towers of the Golden Nugget. Superior's rental department will be installing 18 swing stages and 4 mast climbing platforms!  They will also install 170' of overhead protection for the Atrium glass on the pool deck and...

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