How we got Press for our Company – Part 3 (Success)
Everyone will tell you, that in business you need a bit of luck once in a while – and this was no different. We had everything together and ready to go but who would we get it to?
And as bit of luck would have it, while going through our contacts, we remembered an email we had gotten from Vince Brennan, the editor at Scaffold Industry Magazine a few months prior, asking what we had going on. Bam. We gave Erik Highland, our photographer and marketing guy, Vince’s name and number and said – “have it him.”, which he obviously did, because a week later we were answering a list of questions he had prepared for us about our roll in the Independence Hall renovation. Erik sent him some of the photographs (with and without the scrim) and Vince thought they might even be good enough to garner the cover shot! How cool would that be? We were all very excited about this opportunity.
For several weeks we went back and forth with the photographs and text that Vince had written for the article. It was a terrific story and the photographs really helped accentuate the work we had done.
We crossed our fingers that our scaffold and scrim project would make it onto the cover of one of the biggest magazines in our industry. But as fate would have it – we lost out to a man wearing a safety harness. The issue was all about safety so they went with a logical choice. But Vince did an awesome job with the article! Superior Scaffold from Philadelphia got a 4 page spread on the inside of the magazine.
It worked. Our small idea about documenting the job we did and then finding an angle for the story paid off.
And that wasn’t the end. There was more to come!
See part 4.