Advertising Tag

Independence Hall Update – 10.4.11

October 4, 2011

Well, things are surely coming along at the Independence Hall Tower. Crews have really done a terrific job getting the spire repainted, the ball and weather vane re-guilded, the roof flashing in place. It's looks great. They have even taken most of the decorative urns down to have them repainted as well. I saw it with my own eyes. It's been a good 6 months since I was last up on the scaffold. I do have photos and will post them up tomorrow. We got to see inside the bell housing as well. They have put new metal...

Superior’s Emergency scaffold service at Our Lady of Lourdes Medical Center – Camden, NJ

September 9, 2011

by Superior Scaffold

The earthquake did more than rattle buildings up and down the east coast. It also toppled figurines at churches in Washington DC, and damaged statues and monuments as well. One of them was the giant statue at the top of the Our Lady of Lourdes Medical Center in Camden, NJ. Superior Scaffold was called because of our super fast response times (within 24 hours). We got the call and within 24 hours we had an emergency scaffold in place to start repairing the cracks in the statue. It's one of the services that we pride ourselves on. We have the fastest turn-around...

Getting Press for our company Part 4 – Success story #2 – The Cover of Access Lift & Handlers Magazine.

August 22, 2011

by Superior Scaffold

It’s crazy just how the world works sometime. We had just gotten our stuff to Vince at SA Magazine and the article hadn’t even come out yet when someone in our office remembered being contacted by Lindsey Anderson over at Access Lift & Handlers Magazine (part of KHL group). Again, we turned her name over the Erik who told her about the work we were doing over at Independence Hall. She was excited when she saw the images. She even thought that we would get the cover shot of the magazine. Yeah! So, we went back to the press release and...

How we got Press for our Company – Part 3 (Success)

August 9, 2011

by Superior Scaffold

Everyone will tell you, that in business you need a bit of luck once in a while – and this was no different. We had everything together and ready to go but who would we get it to? And as bit of luck would have it, while going through our contacts, we remembered an email we had gotten from Vince Brennan, the editor at Scaffold Industry Magazine a few months prior, asking what we had going on. Bam. We gave Erik Highland, our photographer and marketing guy, Vince’s name and number and said – “have it him.”, which he obviously did,...

Getting Press for our Company Part 2 (writing a press release and searching contacts)

August 8, 2011

by Superior Scaffold

Okay – we’ve made our plan. We’ve picked the project that would be great for all of America to talk about (the renovation of Independence Hall) and we’ve gotten some fantastic photos of both phases of the job site. Now what? How do we get press for the scaffold work we’ve done? We started by compiling a list of contacts that we have had over the years. Some are still valid and some are not – but we look at them as possible leads to run a story on us. While we are culling through our possible contacts we write a press...

Exterior renovation begins at the Golden Nugget Hotel & Casino in Atlantic City

August 3, 2011

by Superior Scaffold

The former Trump Marina hotel and casino, in Atlantic City has been purchased by Landry's Inc., an international gaming and restaurant operator and is being rebranded with the Golden Nugget name. Superior Scaffold has been brought in as part of the $100 Million renovation to help restore the facade with an EIFS (Exterior Insulated Finishing System), restoration of the 90' high Crystal and 220' high Bay Towers of the Golden Nugget. Superior's rental department will be installing 18 swing stages and 4 mast climbing platforms! They will also install 170' of overhead protection for the Atrium glass on the pool deck and...

Getting Press for our company Part 1

July 29, 2011

by Superior Scaffold

PR seems like an easy thing to do. Right? Well, not so much. We are experts in scaffolding not getting press. But we did realize that is a vital part of our marketing mix. The more we can tell and show people about the work we do the better they will understand our business and in turn hire us. But how do you go about doing it? The key for us was the word 'show." We can have our engineers describe the architectural details all day long but what better way to showcase our work than to photograph it. That way, clients, customers and...