Press Tag

Getting Press for our Company Part 2 (writing a press release and searching contacts)

Okay – we’ve made our plan.  We’ve picked the project that would be great for all of America to talk about (the renovation of Independence Hall) and we’ve gotten some fantastic photos of both phases of the job site. Now what? How do we get press for the scaffold work we’ve done?   We started by compiling a list of contacts that we have had over the years.  Some are still valid and some are not – but we look at them as possible leads to run a story on us.  While we are culling through our possible contacts we write a press...

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Exterior renovation begins at the Golden Nugget Hotel & Casino in Atlantic City

The former Trump Marina hotel and casino, in Atlantic City has been purchased by Landry's Inc., an international gaming and restaurant operator and is being rebranded with the Golden Nugget name. Superior Scaffold has been brought in as part of the $100 Million renovation to help restore the facade with an EIFS (Exterior Insulated Finishing System), restoration of the 90' high Crystal and 220' high Bay Towers of the Golden Nugget. Superior's rental department will be installing 18 swing stages and 4 mast climbing platforms!  They will also install 170' of overhead protection for the Atrium glass on the pool deck and...

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Getting Press for our company Part 1

PR seems like an easy thing to do.  Right?  Well, not so much.  We are experts in scaffolding not getting press.  But we did realize that is a vital part of our marketing mix.  The more we can tell and show people about the work we do the better they will understand our business and in turn hire us.  But how do you go about doing it? The key for us was the word 'show."  We can have our engineers describe the architectural details all day long but what better way to showcase our  work than to photograph it.  That way, clients, customers and...

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